Gail & Rice

Gail & Rice believes that one of the most crucial elements in a marketing plan is the launch event. Today’s consumers are difficult to reach. With the volume of distractions available, it is more critical than ever that companies find a way to reach across multiple channels and connect emotionally to their audience with a clear, focused, message.

Gail & Rice offers and produces an integrated set of strategies that can be customized to accomplish your launch goals, every step of the way.

LAUNCH COUNTDOWN
Sales training and meetings
Customer service training
Employee meetings
Motivational incentives for employees
Sales and marketing support
Presentation materials and collateral
Program design and direction
Lead generation
Location scouting
Travel coordination

LAUNCH
Consumer events
Press events
Investor relations
Customer/user group conferences
Product launch training meetings
Web sites
Webcasting
Live broadcasts
Mobile marketing
Lead generation
Tradeshows
Video content and production
On site polling and analysis
Interactive CDs
Entertainment
Staffing
Set design
All aspects of production
Travel coordination
Food & beverage coordination

POST LAUNCH
Scripting & Speaker Support
Retail environments
Visitor and briefing centers
Consumer events
Customer seminars and road shows
Employee communications
Lead generation and measurement
Media follow-up
Secondary roll-outs