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A 50-year Partnership Continues
General Motors awards Auto Show contract to Gail & Rice,
Inc.
January 5, 2005 - Southfield, Michigan – Gail & Rice,
Inc. announced it has recently entered into a multi-year
vendor agreement with General Motors Corporation.
The contract includes services covering a variety of programs
that will take place over the course of the annual auto show
season’s roughly 250 consumer and tradeshow events.
Gail & Rice, a leading corporate brand communications
and experiential marketing agency, has deep roots in the
auto industry, and pioneered many of the services that the
agreement covers.
The relationship between Gail & Rice and General Motors
extends more than 50 years, when Gail & Rice first partnered
with Chevrolet to produce entertainment for the 1954 State
Fair of Texas.
Tim Rice, Chairman of Gail & Rice, Inc., said: “The
growth of our company over the years owes much to the relationship
we’ve built with GM, and we look forward to the unified
success of both of our companies.”
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Gail & Rice, Inc. is a leading brand communications and experiential marketing agency based in Southfield, Michigan, with offices throughout the United States. Through a combination of integrated services featuring branded events, environments and experiences, Gail & Rice, Inc. helps clients across all industry sectors improve performance, increase sales and build brands.
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+1 (248) 799-5005
media@gail-rice.com
Electronic Press Kit
Download G&R EPK(PDF)
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