Audi: Brand Ambassador Tour
Activating the enthusiasts.
Audi wanted to create a luxury experience that would reach affluent prospective customers on a personal level.
Our unique approach used traditional social networks to identify, vet and engage Audi influencers who were willing to serve as true Brand Ambassadors. Each event was designed and customized by our team, who worked as the Brand Ambassadors’ personal event planners – handling all the scheduling, venue acquisition, invitations and vehicle logistics. Everything about the experience evoked the Audi lifestyle – from the facilities and catering to the personalized attention everyone received from the knowledgeable Audi product specialists and event staff who were there to answer questions and offer demonstration drives.
The results speak for themselves. 100% of participants rated the events Very Satisfying, while 97% rated the vehicle experience Very Satisfying. But the number that really counts is 63. That’s the percentage of participants who said they’d be in the market for a new vehicle within 12 months.