audi brand ambassador tour
social networks, old school.
There are social networks, and then there are social networks. The Audi Brand Ambassadors Tour reached affluent prospective Audi customers in one of the most personal ways possible – with elegant, hosted receptions at the homes and private clubs of the people they know and trust.
Everything about the events evoked the Audi lifestyle – from the venues and catering to the personalized attention everyone received from the knowledgeable Audi Ambassadors who were there to answer questions and offer demonstration drives.
Our team identified, vetted and engaged the Audi influencers and designed each customized event. We also handled scheduling, invitations and vehicle logistics.
The results speak for themselves. 100% of participants rated the events Very Satisfying, while 97% rated the vehicle experience Very Satisfying. But the number that really counts is 63. That’s the percentage of participants who said they’d be in the market for a new vehicle within 12 months.