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audi: rs 5 sportback reveal

Audi: RS 5 Sportback Reveal

The global debut of a new “modern classic” from Audi Sport.

The Challenge

As a prelude to the 2018 New York International Auto Show, Audi was looking for a unique off-site location to host the world premiere of the all-new RS 5 Sportback, along with the North American debut of the R8 V10 RWS and the introduction of the new head of Audi Sport GmbH.

The Idea

We procured the ideal location, a modern car club designed to showcase classic automobiles of yesterday and today, to create an evening reception that immersed attendees in the Audi Sport brand. The newly-renovated space was the perfect location to attract international media, while also allowing the club’s elite members to participate in the fun.

Our production team built a custom stage with a large video and lighting display to accommodate the drive-on reveal of the RS 5 Sportback, while our logistics professionals developed the menu and décor. Every detail was considered, from Audi-branded craft cocktails to custom-built furniture featuring the red rhombus – the badge of Audi Sport.


Photography by Jim Fets

The Result

While the club’s elite enthusiasts celebrated the opportunity to witness the exclusive event, the vehicle’s arrival resonated with media as well:

“Audi creates a killer concoction with the 2019 RS 5 Sportback, a vehicle delivering performance, utility, and style in equal measure.” – New York Daily News

“Just in time for spring, the Audi Sport division unveiled its RS 5 Sportback — blooming in verdant Sonoma Green paint — …, one day before kickoff of the New York Auto Show's official media previews.” – The Drive