Gail & Rice
original. experiential.
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League Meeting & Club Executive Awards

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Major League Soccer: League Meeting & Club Executive Awards

The Challenge

Major League Soccer needed a partner to produce their annual conference, which brings together over 600 league and club executives to foster relationships, share best practices and strategize on the most effective ways to grow the business and fan base.

The Idea

For the last three years, Gail & Rice has produced an engaging event that celebrates the accomplishments of the league and the start of a new season.

Creative printed graphics and messaging are used to bring the MLS brand to life and deliver a cohesive look throughout the entire experience.

Attendees have the opportunity to hear from league leadership and interact with club executives.

Presentations from inspiring industry leaders help motivate the audience and set the tone for the evening.

The Result

League staff and club executives get a firsthand look at the direction and vision for the organization.

Key messages about league strategy, sponsorship, media plans and community initiatives are communicated.

The Season Kickoff Party and Club Executive Awards give every attendee the chance to celebrate the progress of the organization.