Audi R8 Media Drive

Audi wanted to help media capture high-quality content that truly embodied the performance, technology and luxury of the Audi R8 V10.

We developed a weekend-long drive experience in which 12 top automotive journalists were given a glimpse into the R8 owner lifestyle and a deep dive into the new model as they traveled to four luxury locations across three states over three days.

The sites included a road route along the scenic Blue Ridge Parkway and an adrenalin-filled track course at Daytona Speedway.

Our video teams were on hand to assist the media in creating footage – giving them access to in-car cameras, a camera car, trackside cameras, interview cameras and even a drone.

The resulting video stories looked amazing on Bloomberg, CNET, Automobile, Slashgear and Digital Trends.