DTE ENERGY

AS PART OF OUR WORK WITH DTE ENERGY, the Gail & Rice Team suggested creating a pair of mascots to attract and engage consumers at live events while also raising awareness for DTE’s alternative energy efforts. 

Windy Turbine and Sunny Solar have appeared at dozens of events since Gail & Rice first worked with DTE to develop the mascots program. These fun, engaging and lovable characters are a hit with kids and the young-at-heart. Not only do they enjoy being part of people's sharable social media photo ops, but they also draw attention to DTE booths, interact with event attendees and share facts about DTE's consumer programs at fairs, festivals and community events.

Gail & Rice was responsible for mascot creation as well as scheduling, on-site management, costume storage and maintenance.