Kia Dealer Meeting

KIA NEEDED A POWERFUL THEME AND ENERGIZING EXPERIENCES FOR ITS ANNUAL DEALER MEETING

In addition to theming, ideating, messaging, producing, writing and shooting content for the meeting, G&R kept the program buzzing with:

• A basketball stunt team that pulled a Kia executive into their performance, inspired by Kia’s NBA relationship

• A reveal for the EV9 that expressed rugged elegance by pitting a violin performance group against an electric guitarist in a musical duel

• An audiovisual extravaganza complete with laser effects for the reveal of future EV vehicles

• A welcoming “immersion lounge” with a vehicle salon and display booths for Kia dealer partner companies