Kia EV6 Reveal

Winner of MediaPost 2022 Marketing Automotive Awards, Best Interactive Execution or Campaign

The global introduction of the all-new, all-electric EV6

This reveal coincided with the launch of a new brand vision and a commitment to becoming an industry-leading manufacturer of electrified vehicles.

The message had to get noticed, make an impact and set up EV6 as the hero vehicle spearheading Kia’s electrification journey.

G&R created a Times Square Takeover with a livestreamed public reveal that harnessed more than 40 of the giant outdoor video screens surrounding the site.

These served as the canvas for a dramatic, digitally animated reveal video showing the EV6 driving into the city and leaving a path of electrical energy in its wake.

Upon reveal, EV6’s energy spread through the city, spilling onto the largest screens in Times Square and immersing the live audience in a digital extravaganza.