Kia: Telluride Reveal and Consumer Drives
Spectacular Press Conference meets Consumer Immersion
Dirt. Limestone. Pine trees. And a massive photo-real waterfall.
We brought the wilderness of Telluride, Colorado into the 2019 North American International Auto Show.
The rugged setting proved to the media that Telluride was serious about off-road capability.
The press conference set doubled as a ride & drive experience for public days.
Then, we moved it all to the Chicago Auto Show for more consumer engagement.
