Volkswagen: Golf Alltrack Media Drive
VW was looking for a creative way to give media a true appreciation for the character of the new Golf Alltrack. They wanted to show journalists and lifestyle bloggers how the vehicle’s capability, performance and adaptability enables owners to do the things they enjoy by enhancing their active lifestyles.
We took media on a “day in the life” of an Alltrack owner that started in Seattle, ferried across the Puget Sound to Bainbridge Island and featured opportunities to learn kayaking, go hiking, explore a nature conservatory and play Pickleball – all while experiencing and learning about the new vehicle.
The program captured the attention of bloggers who shared details about the adventure with their audience, while more traditional automotive journalists picked up on the vehicle’s active lifestyle message.
“The biggest plus of the Golf Alltrack to me is that the roof rack is lower to the ground than other cars and SUVs like it. I’m a single mom and we are skiers. I have a roof rack on the vehicle I currently drive, but it doesn’t matter because I can’t reach it.” – Meagan Wristen, Mommy Travels
“All in all, driving the Alltrack through Downtown Seattle, Bainbridge Island, Port Gamble, and the Tahuya State Forest definitely brought us joy. We love to create memories and share our experiences with fun cars, so we can’t wait for the next adventure!” – Antonio Alvendia, Motor Mavens
“2017 Volkswagen Golf Alltrack: VW courts the outdoorsy with an alternative to a Subaru” – Roadshow by CNET
“2017 Volkswagen Golf Alltrack: The Little Wagon That Could” - Forbes