Audi e-tron Sportback Launch
Crushing Garlic & Breaking Through Zoom Fatigue: Launching a Luxury Car During a Pandemic
In the midst of the COVID-19 pandemic, Audi asked us to bring the soul of the e-tron Sportback to life while keeping everyone safe.
The event hosted a live audience of nearly 1,600 international press, social media influencers, VIPs, government officials, dealers and employees.
The G&R team worked with partners to create engaging, message-driven experiences at locations across the San Francisco Bay area, including:
A 50,000 sq. ft. content-rich learning environment featuring technology seminars, concept cars, exhibits, digital apps, augmented reality and holograms
A sternwheeler boat outfitted with furniture, floral, décor and more to serve as transit to the reveal and offer a sophisticated dinner venue with spectacular views of the San Francisco skyline
A choreographed drone ballet that culminated in a stunning visual of the Audi rings in the night sky
A custom-designed, plasma ball prop - “lightning in a bottle” - to emphasize the CEO’s opening remarks
A thrilling reveal that transformed a gridline digital model into the e-tron SUV
