Kia Sorento Reveal
One SUV, Three Distinct Flavors: Bringing Sorento’s Different Personalities to Life
For the first time, the Kia Sorento would be offered in sporty, rugged and hybrid trims.
That was the big message Kia wanted to send through a virtual reveal for journalists and consumers during the COVID-19 pandemic.
G&R shot a reveal video that associated each trim level with a consumer lifestyle –rock climbers for the capable X-Pro, mountain bikers for the sporty X-Line and a paddleboarder with a dog for the efficient hybrid model.
The video kicked off the presentation, showing how each model enabled customers. Then, three Kia executives delivered a vehicle walkaround filmed outdoors – which kept them safe and captured the adventurous attitude of Sorento.
“Kia Motors America also revealed its 2021 Sorento SUV online last week during a 15-minute show and tell. Although geared mostly toward media, there’s nothing stopping curious consumers from visiting Kia Media and watching the event. It includes imagery that could have come straight out of a TV spot.”
– Tanya Gazdik, MediaPost
