Lincoln Nautilus Reveal
Making it Rain for the All-New Lincoln Nautilus
The Nautilus was one of the first Lincoln vehicles to introduce technologies designed to rejuvenate the driver and passengers.
Our challenge was to tell the story of calming sanctuary in an exciting immersive way for an audience of media and special guests.
In celebration of the spring season and the vehicle’s relaxing interior experience, we created an elegant indoor rainfall, using a rain curtain to conceal the Nautilus.
Accompanying the reveal was a live jazz performance of a custom-composed piece, led by drummer and composer Karriem Riggins.
As Karriem’s performance concluded, the rain curtain parted to reveal the Nautilus.
After the performance, guests enjoyed an afterglow featuring sensory experiences, such as a luxury chocolate tasting and Lincoln scenting experience.
