gail and rice


our story

Who we are and where we come from is best summed up in 2 words:



We are one of the originators in the field of experiential marketing. We have a history that spans 9 decades. And while we are incredibly proud of our past we don’t live in it. It serves as the foundation for how we stay original in our thinking, always looking for new and original ways to communicate

We strive to be the first to an idea or a concept so our clients stand out, and always push our team to never settle for what’s already been done. Because Original is forever.



We believe in the business; the calling; the craft of experiential marketing. We do one thing: we create truly memorable experiences. It’s all we’ve ever done since the 1930s. And it’s all we will ever do.

We come from a long line of creators and makers.  People who believe that the best way to get to know a brand or a product is to be immersed in it. To touch it. To feel it. To taste and smell it.



We started in Detroit in 1931 and have expanded to Los Angeles, New York and San Diego. But our reach is national. Last year we created more than 250 events  in more than 70 cities…each one unique and tailored to the messages, challenges and needs of our clients.


Movers and Makers

In keeping with our commitment to being a full service experiential agency, we have recruited a team of experienced professionals that lead every major discipline required to create, execute and manage an individual program or a complex client relationship.

From original creative ideation through to full execution… be it the written word, graphic design, video, experience design, logistics management and every facet of production. And this can manifest itself in a host of different executions across every medium


partner agencies

G&R Live
Talent, Entertainment and Events

120 Birmingham Dr. #215
Cardiff, CA 92007

contact us

G&R Detroit
Local Entertainment and Events

719 Griswold St, Suite 820-130
Detroit, MI 48226

contact us

G&R Connex
Logistics specialists and Staffing

30700 Northwestern Hwy,
Farmington Hills, MI 48334

contact us