Jeep Grand Wagoneer Auto Show Drive

To introduce Jeep’s all-new Grand Wagoneer to luxury buyers, we designed an exclusive auto show drive experience that matched the vehicle’s premium positioning.

Guests enjoyed VIP lounge access, personal concierges, and extended test drives tailored to their preferences. Drives ranged from 10 to 20 minutes, allowing each guest to experience the Grand Wagoneer at their own pace. 

Our event team provided white-glove service, with Brand Ambassadors ensuring guest comfort, Product Specialists delivering vehicle presentations, and In-Vehicle Specialists guiding test drives.

Gail & Rice handled every aspect of event execution, from space procurement to vehicle management, delivering a seamless, high-end experience that reflected Jeep’s vision for the Grand Wagoneer.