Sanctuary: By Lincoln Rejuvenate
Take 5 on The High Line: Lincoln Gives New York a Moment to Recharge
On Global Wellness Day, Lincoln invited New Yorkers to do something rare: pause for five minutes, just for themselves.
Introducing Sanctuary: By Lincoln Rejuvenate – an immersive, multi-sensory activation that translates the sights, sounds and scents of Lincoln Rejuvenate into a space anyone could step inside and experience.
Working with the Lincoln Design Team and partner EWI Worldwide, Gail & Rice took the project from concept through design and fabrication. The result was a one-of-a-kind, sculptural installation that debuted on the Sundeck of The High Line.
The activation opened with floral designs by Lewis Miller and a private VIP media dinner hosted by Michelin-starred Chef Buddah Lo. A weekend pop-up followed, where guests could relax, reset, recharge and “Take 5” with Lincoln.
The results: 195,000+ social media impressions. Nearly 33,000 on-site impressions. 170 Rejuvenate demos. 3,000 popsicles handed out. 95% of attendees reported feeling more relaxed.
