Audi Brand Ambassador Tour

Audi wanted to create a luxury experience that would reach affluent customers on a personal level.

Our unique approach used social networks to identify, vet and engage Audi owners and influencers who were willing to serve as authentic Brand Ambassadors.

The influencers hosted their friends and family for exceptional food and beverage and an opportunity to drive an Audi.

Each event was designed and customized by our team, who worked as the influencers’ personal event planners – handling all the scheduling, venue acquisition, invitations and vehicle logistics.

• 100% of participants rated the events “Very Satisfying”

• 97% rated the vehicle experience “Very Satisfying”

• 63% said they’d be in the market for a new vehicle within 12 months