Ford Escape the Room

Gail & Rice staged an immersive activation for Ford at Moynihan Station in New York City, called “Escape the Room.”

Teams of four climbed into a 2017 Ford Escape SUV and progressed through a series of five rooms/puzzles, each one designed to highlight the car’s new technology (e.g., self-parking, SYNC 3, hands-free liftgate) while solving clues and navigating the set.

The format blended escape-room theatre with a test-drive twist – players used the vehicle as part of the game and their experience was filmed live so they could share clips on social media. It was designed to reach a younger, tech-savvy audience and demonstrate how the Ford Escape’s features in a culturally relevant and sharable way.