VW Camp Atlas

Why just tell media who the target customer for the Volkswagen Atlas is — when they could become that customer instead?

To bring this idea to life, we took over AutoCamp, a luxury glamping retreat in the scenic Catskill Mountains near Saugerties, New York, blending upscale design with the great outdoors.

Media stepped into the customer’s boots while staying in modern Airstream suites, all nestled in wooded surroundings just a couple of hours from New York City.

Branding opportunities included custom stargazing maps, camping mugs, and even a tailored local adventure “Atlas” – pun intended. Evenings around the campfire featured branded s’mores kits and live music.

To demonstrate the Atlas’s towing capabilities, we partnered with Airstream to set up a towable camper and complete the scene.