Kia Telluride Trifecta
Three Weeks. Three Audiences. One Big Launch.
GAIL & RICE AND KIA DELIVER A MONTH OF MOMENTUM FOR THE ALL-NEW TELLURIDE.
Kia rolled out the all-new Telluride – the next generation of the brand’s iconic, flagship SUV – over the course of three consecutive November events, each aimed at different audiences.
Week one: a Design Symposium giving journalists an early look at the new exterior and interior
Week two: the Kia National Dealer Meeting, where Telluride headlined Kia’s product and business messages for the year ahead
Week three: a livestreamed press conference at the Los Angeles Auto Show, showcasing the enhanced capability of Telluride X-Pro and announcing the addition of a hybrid powertrain for 2027
As Kia’s go-to production partner, Gail & Rice delivered all three events – developing creative concepts, shaping the storytelling, shooting & editing video, producing graphics, writing scripts and crafting immersive reveal moments ... all with smart efficiencies that connected the experiences.
This ‘Telluride Trifecta’ demonstrates how Gail & Rice finds efficiencies, maintains creative continuity and adapts messaging for multiple audiences — all while ensuring a flawless result for our clients.
