VW Save the Manuals

#Savethemanuals

With four manual-transmission nameplates available at the time, Volkswagen was a leader in the #SaveTheManuals movement.

This program featured the Golf R, Golf GTI, Jetta GLI, and Jetta.

We spread the three-pedal love by inviting influencers who had never driven stick shift to become true auto enthusiasts and master the art of rowing their own gears.

Social media’s finest were invited to Phoenix, where they took to the same track as NASCAR drivers at Phoenix Raceway. Our team gamified the learning experience for a little friendly competition — drivers with the fewest stalls at the end of the day took home the win.