gail and rice

fca consumer drives

ride & drive events

connecting people and vehicles, more than 25,000 times per year.

Properly envisioned, designed and executed consumer drive experiences create personal and lasting connections between customers, vehicles and brands. Each year gail and rice facilitates more than 25,000 of these connections for Fiat Chrysler Automobiles (FCA) through our auto show consumer drive program.

Far from cookie-cutter events, each is customized for the market and FCA brand – from sporty and fun Fiats to exhilarating Dodge performance cars, hardworking RAM pickups and incredibly capable Jeeps. Our team handles all course design and setup, driver registration and screening, event execution, participant data acquisition and reporting.


Most importantly, our on-site product specialists are able to work with each consumer individually to create personal experiences that communicate brand messaging, educate them on the vehicles and demonstrate key features.

We’ve been producing large-scale drive events since 1993 for consumer, retail and corporate audiences. They include closed-course, on-road, off-road and track-based programs. Our safety record is stellar. And, of course, execution is turnkey. 

Here’s the key. Let’s go for a ride.